Mail Pouch Barn and Clematis

by Patricia Januszkiewicz

Title

Mail Pouch Barn and Clematis

Artist

Patricia Januszkiewicz

Medium

Photograph - Photo Art

Description

Mail Pouch Barn in Ohio ...

A Mail Pouch Tobacco Barn, or simply Mail Pouch Barn, is a barn with one or more sides painted from 1890 to 1992 with a barn advertisement for the West Virginia Mail Pouch chewing tobacco company (Bloch Brothers Tobacco Company), based in Wheeling, West Virginia. At the height of the program in the early 1960s, there were about 20,000 Mail Pouch barns spread across 22 states.

These barns can be found in Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Ohio, Pennsylvania, New Jersey, New York, South Carolina, Tennessee, Wisconsin, West Virginia, and California (Ontario, on Jurupa and Turner) although an increasing number have fallen into dilapidation or have been demolished. The barns, usually hand-painted in black or red with yellow or white capital lettering, read as follows: "Chew Mail Pouch Tobacco Treat Yourself to the Best." Sometimes they are surrounded on the left and right by a thin vertical blue border.

Initially, barn owners were paid between $1 and $2 a year for the advertisement, equivalent in 1913 dollars to about $20?$40 today. But more importantly, they received a much desired fresh coat of paint to preserve the integrity of the wood. Mail Pouch painted their message on one or two sides of the barn (depending on viewability from the roadway) and painted the other sides of the barn any color the owner wished. Many of the barns were repainted every few years to maintain the sharp colors of the lettering.

After World War II, many of the barns were painted by Harley Warrick of Belmont County, Ohio. He once estimated that he had painted 20,000 barns in his life, spending an average of six hours on each.

The Highway Beautification Act of 1965, which sought to restrict the vast number of local advertisements that were being placed near highways, exempted Mail Pouch barns since they had been deemed historic landmarks.

In 1992, the owner of Mail Pouch Tobacco at the time, Swisher International Group, decided to suspend the use of barn advertisements when Warrick retired.

Uploaded

May 31st, 2013

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